Senior Marketing Manager - Established Business


Be part of something BIG here at Gorton’s. With the iconic yellow slicker and a catchy jingle, Gorton’s is now reaching more households than ever. As the #1 brand within Frozen Prepared Seafood, we have long been committed to a passion for the consumer and driving growth through innovation.  We are looking for equally passionate people to help us fulfill our mission of spreading the goodness of the sea to everyone!

Position Summary:
We are looking for a Senior Marketing Manager to lead our Established Business team.  In this role, you will be responsible for managing our existing product portfolio in the US and Canada.  As the engine that drives our business, you will be responsible for setting the long-term strategy that guides the Established business unit, with tactics including but not limited to: product renovation, assortment optimization, line extension development and commercialization.  You will lead Marketing’s Three-Year Integrated Plans and be expected to excel in cross-functional execution, collaborating within Marketing but also with other key departments throughout the organization.

Who you are:

  • A curious & resourceful go-getter who is self-motivated with a growth mindset
  • A leader with strong interpersonal skills and experience collaborating with cross-functional teams
  • A team leader, developing junior talent in all aspects of marketing and project management
  • Strategic, pragmatic, and resourceful

What you’ll do:

  • Develop and execute strategy for the Established Business
  • Lead Marketing’s Three-Year Integrated Plans development
  • Partner with Insights team to identify consumer driven innovation and renovation opportunities
  • Advance new products through Stage Gate process and support and guide team member’s projects
  • Champion and advance initiatives working with Sales, Brand, and cross-functional leaders
  • Work closely with the Brand team to influence consumer support priorities and positioning
  • Manage package design and product pillar strategy
  • Collaborate with Operations on short and long term priorities, assortment decisions, and forecasting
  • Collaborate with Sales and our retailer partners to grow the Frozen Seafood category
  • Directly manage and develop two-three junior members of the team and be a resource for other members of the broader marketing team

What you’ll need:

  • 6-10 years of experience in Consumer-Packaged Goods, with a strong preference for CPG Food
  • A demonstrated ability to lead a business unit and drive growth on an established business
  • Project management experience and evidence of success
  • Excellent record of cross-functional collaboration
  • Agility and the ability to balance long term planning with the day-to-day decision making needed to keep the business growing
  • High energy and team sprit
  • Skilled use of PowerPoint, IRI/Nielsen data

Who we are:
Since 1849, America has trusted the Gorton’s Fisherman. And for over 170 years, Gorton’s has trusted our employees to work with integrity, pursue their curiosity, respond with agility, work collaboratively, and be passionate about our mission to spread the goodness of the sea by making quality seafood accessible to everyone. We provide a rich opportunity for professional growth, in a fun and collaborative environment, supported by our development and training programs, our generous benefits, work life balance, and the ability to make a difference. We invite you to join our national brand based in Gloucester, Massachusetts.


Candidates must have permanent U.S. work authorization (U.S. citizenship or permanent residency/green card.)

Gorton’s is an Equal Opportunity Employer