Senior Associate - Category Insights

Position Summary:

Gorton’s mission is to spread the goodness of the sea by making quality seafood accessible to all.  As an insights-driven organization in a strong growth category, we are seeking an individual who can provide expert-level analysis and insights for the seafood category, the retailer environment, and ultimately the Gorton’s brand. This person must be adept at translating insights into simple, impactful stories to drive category & brand growth, working with internal Sales & Marketing in addition to our retailer partners. 

Who you are:

  • A curious & resourceful go-getter who is self-motivated with a growth mindset
  • A storyteller with the ability to blend qualitative and quantitative data into a compelling narrative that reveals opportunities

What you’ll do:

  • Provide leading-edge analysis by mining multiple sources of data, translating complex results into simple stories and sharing actionable insights covering retail, category, competitive, brand, and consumer trends both internally and externally
  • Develop and support retailer strategic growth recommendations by conducting high level scanner and panel analyses including Winning Retailer Analyses, Best-in-Class Assortment/Distribution, Category Overviews, and Competitive Tracking/Analysis
  • Incorporate insights from existing consumer research to further develop brand and category growth recommendations and influence key business decision-making
  • Continuously strengthen analytic capabilities to grow the organization’s knowledge.
  • Develop, execute and champion retail-focused custom research projects (e.g. Path to Purchase, Decision Tree, Gold Standard Planogram, etc.)
  • Stay up to date with the latest retail and shopper trends, compelling analytics, and impactful vehicles to influence and drive growth strategies
  • This position will report to Gorton’s Senior Insights Manager and will collaborate closely with Marketing, Consumer Insights, Customer Marketing, Sales, and Retail partners

What you’ll need:

  • Excellent written and verbal presentation skills, with ability to effectively communicate to internal and external (Retailer) audiences and influence agreement to your recommendations
  • Strong knowledge of syndicated data (IRI, Nielsen, etc.) as well as familiarity with pricing, promotion, and assortment optimization
  • Experience working with retailer specific POS data systems (84.51, EYC, Retail Link etc.) is a plus.
  • Exceptional organizational/project management skills and strong attention to detail.
  • Experience being in front of customers presenting insights and category growth recommendations (travel required, approximately 20%)
  • You should have a minimum of 3-5 years of Consumer-Packaged Goods work experience; roles could include Category Management.
  • Bachelor’s Degree level education or higher.  Education in a quantitative field is a plus.
  • Experience with Microsoft Office applications, including exceptional Excel skills

 

Candidates must have permanent U.S. work authorization (U.S. citizenship or permanent residency/green card.)

Gorton’s is an Equal Opportunity Employer