Customer Trade Marketing Analyst II


The Gorton’s Sales activity is seeking candidates for a Customer Trade Marketing Analyst role at our Gloucester, MA headquarters.  This position provides an outstanding growth opportunity for candidates interested in careers in Sales, Category management and/or Customer Analytics. 

Position Summary:  Actively contribute to Gorton’s Trade & Shopper Marketing management and analysis by providing value-added insights and executable recommendations to grow sales & profits.    This person will also work in conjunction with other analysts on projects and assists with training as needed.


  • Provide Trade Marketing Expertise:  Provide thorough analysis and actionable recommendations for optimizing price & promotion strategies for Gorton’s & the category.  Develop accurate forecasting model for new and existing products. Play an active role in trade planning strategy meetings.
  • Produce high level reporting and data analytics:  Provide ongoing and ad hoc analytical support by utilizing multiple data sources including retailer data, syndicated data, panel data, consumer research and other data sources to pro-actively identify customer issues/opportunities.  Develop & maintain customer scorecards & reports.  
  • Grow and Optimize Assortment:   Provide insights to support new item sell in & evaluate impact of decisions on Gorton’s & the overall category.
  • Maximize Shopper Marketing Spend:  Evaluate ROI on Shopper Marketing programs and provide recommendations to Consumer Marketing on optimal strategy for new & existing products.
  • Enhance Customer Partnership:  Through analysis, pro-actively identify customer issues/opportunities that lead to growing distribution, sales & profits for both Gorton’s and our Customers.  Develop impactful presentations that utilize customer specific data as well as market research and be able to deliver these insights.


  • Minimum 3 years of experience in analytical role within a consumer packaged goods firm (sales, trade marketing, shopper insights, etc.)
  • Proficiency with syndicated data such as Nielsen/IRI and, or 84.51/Market 6, Retail Link 
  • Demonstrated ability to glean actionable insights from data
  • Strong written and verbal communication skills
  • Experience presenting to customers
  • Minimum Bachelor’s Degree education
  • Willingness to travel up to 30% of time
  • Resides in greater Boston, MA area, or willing to relocate

Candidates must have permanent U.S. work authorization (U.S. citizenship or permanent residency/green card.)

Gorton’s is an Equal Opportunity Employer